"Field Marketing is the function of out-sourcing sales, promotional and communicative activities, which are conducted by professionals and audited strictly in terms of results.The main services provided by Field Marketing are Sales, Merchandising, Auditing, Sampling and Demonstration, Roadshows, Mystery Shopping and the support services of Telesales, Handling, Despatch and Warehousing.This requirement can be either for short projects to meet a temporary need or on an on-going basis where the client has a permanent requirement, and can be for a variety of different types of work in order to meet the clients aims and objectives. Field Marketing can be conducted in the retail or business to business environment, or direct to the consumer by approaching him in the market place or in his home. The geographical coverage can be specific local areas, national or even international.
Field Marketing Services
Field Marketing can benefit companies across almost every single sector, as it covers so many disciplines. Amongst these are merchandising, auxiliary sales, face to face samplings, auditing, mystery shopping, demonstrating of product benefits, retail training and roadshows.
LINQ Promotions Services include:
With a clients strategies and objectives firmly in mind, LINQ will source suitable field personnel, selected for their relevant skills. LINQ is responsible for training and managing the staff, and when necessary, responsible for providing all the infra-structure required to perform the task. LINQ will maintain a close eye on the clients objectives and steer the activity so that these are met during the exercise, and comprehensively reported upon. The result of field marketing is that our clients receive a service that is focused on their objectives, enabling the client to spend more time on its core development. The potential benefits for clients vary over different disciplines but include additional sales, in-store profile, accountability, and flexibility to react quickly to organisational needs at short notice, ability to measure and raise standards.